In today’s tough competition, a business can only stay in business if it grows. It would be reminiscent of a zombie counting the days until death. That’s why it’s important to establish your success on a solid foundation. And it needs good plans and the right way to carry them out. In this article, we’ll look at how to get a growth trend that goes up and up.
1. Give incentives for referrals
Referrals are great for every SaaS business because you get good leads without paying a lot to get them. Customers will only tell their friends and family about your services if they are devoted and happy with them.
So, building this kind of relationship with clients can offer you a big edge over your competitors. By giving them something for helping to spread the word about you, everyone will benefit. As a reward for referrals, you can use either of the following.
- Offer money to clients who send you new customers.
- You can utilize the product for free for 15–30 days.
- Discount on the next payment.
- The client can use the credits or loyalty points.
- For a limited time, you can use premium features.
2. Improve your integration skills
It’s neither cheap nor easy to connect two different solutions. But businesses can’t skip this step because it’s a must-have for a seamless experience that renders data management easy. The more deeply your product is used by a client, the harder it will be for them to move to a competitor. Because of this, B2B integrations are a huge chance for you to get customers.
Add third-party integrations to your product to ensure you have a place in the market for high-value clients. Find out what popular B2B software your target audience uses and try to work with them. You can even tell your customers about these integration partners, which makes it a better deal for businesses.
3. Make a content marketing plan
Building a content strategy makes you more visible in the market, which helps you attract new clients and maintain the ones you before have been interested in. But just making up words at random won’t help. Instead, make content for those you serve that fits with where they are in the purchasing process. The B2B customer lifecycle has four stages, and the content needs differ at each stage.
- Awareness: This is when a customer has a business problem but doesn’t know how to solve it. And if your SEO-optimized blog is at the top of the list, leads will go to your landing page, which increases the chances that they will buy something from you.
- Consideration: Once the customer knows what options are available, the next stage is to find the market players to help put them into action. It would help to use email marketing and product demos that work well to stand out from competitors.
- Decision: When a client has to decide which option is best. Use a competitive analysis, case studies, and a good proposal to close the deal.
- Retention: The work doesn’t stop when a client signs up. The real problem is keeping them around long sufficient to create up for the costs of getting them. Keeping them informed about new features and tutorials is an excellent method to keep them interested in the product.
4. Advertise your product on growth-hacking platforms
You can name a problem, and ten businesses will be working to solve it. There are products you may utilize to look for other products that you can use to improve your business. LinkedIn, ProductHunt, and G2 are the ones that people use the most. 73% of buyers take these brands seriously and accomplish them through LinkedIn.
You can use LinkedIn to show what your company stands for and your best products. LinkedIn is a wonderful place to share articles, long-form blogs, videos, and other types of content. You can also attach to your list of prospects by finding out who makes decisions for your ideal clients.
ProductHunt and G2 are where you can find a list of products that can solve each problem statement. They write reviews as well as vote for the products they like best so that other people can make decisions without bias. Ask your clientele to share their thoughts on public platforms so you can build a good reputation.
5. Customize your landing pages
Your product might be used in different fields, but a new visitor to your website won’t look at all the methods it can be utilized. They don’t care about or have time to learn about things that don’t affect them. You can win by giving potential customers exactly what they want on personalized landing pages. You must figure out who your purchasers are and make pages that work for them to make it work.
- A catchy title to draw people in
- A subheadline that says in a few words what the value proposition is.
- The pictures of the products, along with clear benefits
- Use real social proof to reassure potential customers.
- Add a closing sentence to the action button.
6. Upscale with add-ons
About 44% of businesses agree that upselling and cross-selling bring in more than 10% of their new sales. All SaaS products get better over time to stay useful to their customers. But if you look at returns on investment, adding features for a few of your clients doesn’t make sense.
Because of this, all successful businesses concentrate on keeping their subscribers and selling more to them, particularly the high-value ones. The best clients are anyone with money to spend and processes to improve, so it makes sense to concentrate more on them.
- It won’t work to just pop up and ask them to purchase a bigger plan. Instead, keep in touch with them often to build a relationship and trust.
- Send out regular email updates about your product. Use videos and documents as sources to explain more.
- Ask for some time to show the demo of the feature.
- Say something nice about the new update and explain how it will help the client. Make people want the feature.
- To get the client to buy, offer an entire solution with a discount.
7. Improve Service Through the Customer Success Teams
The task of your sales team is to bring in new clients. It’s unfair to expect customers to figure out how to use the product independently. This is where a team called “customer success,” created up of people who work just for customers, comes in.
- To make sure that new clients are added smoothly.
- To instruct them on how to utilize the product.
- To help people use a product by giving them useful tips.
- To predict churn by doing regular checkups.
- To watch the performance of the account with monthly and quarterly business reviews.
- To look for ways to sell more or different things.
You can’t just expect all of this to happen on its own. So, putting together a customer success team is a good investment.
